02 / ABOUT
About Me
I’m Lia, a Communication and Media Studies postgraduate at Monash University in Melbourne. My experience in China spans FMCG e-commerce marketing, digital content production and campaign coordination. I’m interested in how brands, culture and creative communication connect people across international markets.
China → Melbourne
Monash University · Communication & Media Studies
03 / EXPERIENCE
Experience
My experience spans commercial marketing operations, digital content production and project coordination.
- Experience imageWork & internship
Work & internship
Shanghai Manlun Trading Co., Ltd.
E-commerce Operations Intern · Dettol
Supported FMCG e-commerce marketing through CPS affiliate channels, promotional campaign execution, cross-team coordination, data monitoring and campaign reviews.
Explore experience - Experience imageWork & internship
Work & internship
Chengdu Mengxiang Technology Co., Ltd. · Shixiseng
Short-form Video Content Operations Intern
Planned topics, wrote scripts, produced videos and supported publishing, account operations and content performance analysis.
Explore experience - Experience imageWork & internship
Work & internship
Wuxi Chengyi Enterprise Management Co., Ltd.
Enterprise Project Operations & Business Partnerships
Supported corporate promotion, event execution, policy presentations, material preparation and communication across teams.
Explore experience - Experience imageIndependent practice
Independent practice
Independent Social Media Content
Independent Content Creator
Planned and produced content, and managed personal accounts on Bilibili and Xiaohongshu.
Explore experience
05 / LIFE & CONTACT